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Sync Licensing Company Explains How Music Gets Placed

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Sync Licensing Company Explains How Music Gets Placed

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This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to [email protected]

4:06 Welcome
5:47 Bank Robber Music and what defines a sync agency
10:39 Organizing playlists in response to briefs
12:39 Partnering with record labels and publishing companies
17:00 Clearing the master and publishing rights
18:51 Pitching playlists, individuals songs and prioritizing certain artists
23:19 Breaking down the sync fees
38:07 Why artists should work with a sync agency
39:15 Business models of sync agents
44:05 Difference between sync libraries and exclusive agencies
47:36 Do artists have a say in where their song may get placed?
49:26 How to work with Bank Robber
52:52 Crafting the ideal email pitch
57:03 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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