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How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Noga Erez on her Major Label Debut Album and Dealing With Hate

This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.
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