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Ari Herstand

A Sync Licensing Music Executive is Changing the Game

This week on the New Music Business Podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music.

Dance Music Record Labels Do It Differently

Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)

Alex Jae Mitchell is the founder and CEO of Boomy Corporation (boomy.com), an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

Dear House Sound Engineers: We Love You, We Need You, Please Stop.

Few people in the live music industry give me as much anxiety as the house sound engineers.

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer.

​This Music Publicist Has Upended the Entire PR Model

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

Spotify’s New “Active Audience” Ain’t It, But We’re Getting Closer

Spotify just rolled this out to help you better understand how active your listeners are. But why does it matter and how does it help?

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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