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Ari Herstand

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.

Roc Nation Is Actually Developing Artists

This week, Ari is joined by Shari Bryant and Omar Grant, co-presidents of Label at Roc Nation, the entertainment powerhouse chaired by Shawn "Jay-Z" Carter.

How Lawrence Got Live Nation To End Merch Fees

This week, Ari is joined by Clyde Lawrence, Gracie Lawrence, and Jordan Cohen from the band, Lawrence.

Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

Bruce Kalmick, CEO of WHY&HOW (a full service artist management company), is changing the narrative of "artist manager."

If UMG Gets Its Way, Smaller Indie Artists Won’t Get Paid As Much From Streaming

Last week, UMG and Deezer made an announcement that is set to be the biggest upheaval to the recorded music industry payment structure since the launch of streaming.

How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)

This week, Ari is joined by Raye Zaragoza, a DIY artist who is making waves with her new album, writing for Netflix shows, and has been recently cast as Tiger Lily in the Peter Pan National Tour.

Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent

This week, Ari is joined by.Daniel McCartney, Music Agent at UTA and Founder/CEO of Outlast Records.

Streaming Fraud is More Serious (and Inventive) Than You Think

This week, Ari is joined by Andrew Batey and Morgan Hayduk, Co-Founders and Co-CEOs of Beatdapp.

How To Hack Spotify (and TikTok)

This week, Ari is joined by Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music.

A Sync Licensing Music Executive is Changing the Game

This week on the New Music Business Podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. On the...
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