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Ari Herstand

Should Artists Boycott Spotify like Neil Young?

The news that took over the entire world this past week was how Neil Young gave Spotify an ultimatum to either remove Joe Rogan’s podcast or Young would remove his music.  Why? Young said in an open letter to his...

How Glass Animals Went Viral on TikTok

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, providing marketing services for some of today's most popular artists. In this episode, he also discusses ways independent musicians can leverage TikTok in their own careers.

How This Vibraphonist Became a TikTok Influencer and Hit Songwriter with Justin Vibes

Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. In this episode, he discusses how he went viral on TikTok, incorporating the vibraphone into mainstream music, and his career as a solo artist and collaborator.

How to Actually Achieve Your Goals in 2022

I don’t know about you, but my 2021 was awful. 2020 was this altered reality where nothing was real and calories didn’t count. 2021 was the pretend return to normal, only to be slapped in the face by Delta and...

You Can Get Your Song In LA Weekly (If You Pay $300)

So this is what music journalism has come to?  I was recently hit up in my Instagram DMs from “Anastasia” whose bio reads: “Influencer Marketer ~GOOGLE NEWS PUBLISHER~ If you want to publish yourself on high rated Google news approved sites...

Has TV Gotten Too Good for Live Music’s Resurgence?

The other night I found myself on a front porch in Highland Park for show #42 of quirk-rock band More Fatter's backyard concert tour.  While major festivals and traditional tours are getting cancelled left and right, these guys managed to...

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Marty Silverstone is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado...

Imogen Heap is Building a More Equitable Future for Musicians

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins.

Ritt Momney on TikTok Fame and Numbers Perspective

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On."

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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When It Comes To Royalty Splits, Be Fair, Not Generous

One of the most important steps to do before releasing a song is to figure out royalty splits.  It’s much...
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Ari Herstand with the guide, 26 Things to do when you Release a Song or Album

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