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Ari Herstand

Album Release Strategy, Hot 100 Hit, from Create Music Group

Alexandre Williams is the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company.

They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

Michael Walker is keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking."

How to Go Viral on TikTok from Flighthouse

Austin Georgas is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So."

Environmentally Friendly NFTs with Crypto.com’s EVP

Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher.

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may have never heard of in that first sentence. To not get into the weeds of how...

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Spotify and other DSPs dumped all of this unclaimed money into the MLC. 

VÉRITÉ on NFTs and 350 Million Streams Without a Label

VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.

Sync Agent Explains the Game

Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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OFFstep Is a Tech-Savvy, User-Friendly Hub for Music Distribution

The following was developed in collaboration with OFFstep, a company Ari’s Take is proud to be partnering with. OFFstep is...
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