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Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance. He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.

Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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