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Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

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Ari Herstand Allie X The New Music Business

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
@Allie X on Creating Her Artist Package & Staying Independent | New Music Business w/ Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today my guest is Allie X. She’s a Canadian singer-songwriter and artist who’s been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.

We talk about what her journey has been like the last few months and how she’s shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she’s been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.


Quick links:

2:45 – Moving back to Canada and changing schedule
9:30 – Allie X’s work schedule now
11:18 – What Allie X’s team looks like
13:00 – Unique business model and the profit share
25:19 – Getting into a publishing deal after moving to Los Angeles
29:49 – Finding the Allie X aesthetic and visual brand
35:30 – Finding the right people to work with and how to reach out to them
38:25 – What does an Allie X promo strategy look like?
47:50 – How the Canadian government has supported Allie X’s career and what it takes to apply for these grants
57:00 – What it means to Allie X to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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