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How To Actually Make 2023 Work For You

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.

Today is the most important day of your year. It’s the day where you set your trajectory for the coming 365 days. It’s exciting. There isn’t another day of the year, save for maybe your birthday, where there is this much stirring ambition and simmering motivation rumbling just below the surface.

Can you feel it?

This is an opportunity for you. How many days in your year can you force yourself, lovingly, to kick your butt into gear? Don’t let this moment pass you by.

Make a commitment to yourself: everything you’ve been putting off, you will accomplish this year. No more kicking the can down the road. Stomp on that can until it’s crushed flat, pick it up, and put it in your pocket.

Make a list of 5 things you want to achieve this year.

Make these SMART goals:

Specific
Measurable
Attainable
Realistic
Time Bound

Is this the year you’re going to finally put out that song you’ve been hacking at for the past few months (or years)? Make that commitment to yourself. But set a date when it will be released (Time Bound).

Is this the year you’re going to go on tour? Set a date for when you’re going to play your first date, and make it happen.

Is this the year you’re going to get a song synced? A million streams? A viral moment? 100 people to your show? Hired for the job? Sign the dream client? Sign with the dream team? Make a six (or seven) figure income?

You know what’s realistic for your position. So set some realistic goals.

Once you set these goals, if they’re SMART, you can reverse engineer them. And make them happen. You will march confidently in this direction every day throughout the year.

If you don’t know what you’re aiming for, you won’t hit it.

Write these 5 goals down on a sheet of paper and pin it to your wall. Give these goals the respect they deserve in the physical space you inhabit. And cross them off victoriously when you achieve each one. Because you will. If you make this commitment to yourself.

Conceptualize. Visualize. Manifest. 

Now go get it!

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

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Podcast

Can The Music Industry Be a Safe Place?

This week, Ari is joined by Katie Tucker, Founder of Sharp Edges Records, to discuss advocacy and inclusion in the music industry.
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