New Music Business

I have been constantly amazed by just how many professions there are in the New Music Business other than merely recording artist and performing musician. Here are 27 jobs in the music industry.

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Discovery Mode is basically a program where Spotify will help get you more listeners by inserting your songs into other artists’ radio stations and general “autoplay” sessions - for an additional commission. More on the commission part in a minute. 

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com.

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!

Joining us this week on the New Music Business is the hit songwriter and producer, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.