Music Marketing

This week, Ari is joined by Jaclyn O'Connell—artist manager and media strategist—to talk touring, fan growth, and career sustainability.

This week, Ari is joined by George Karalexis & Donna Budica, the co-founders of TEN2 Media, to discuss YouTube growth and monetization.

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

This week, Ari is joined by Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music.

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.