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Johnny Cloherty

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
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How This UK Indie Label Sold 25K Records For 1 Band First Week

This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.
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Ari's Take and 26 Things to do before you release a song or album

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