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digital media

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

Explaining the Metaverse for Musicians

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband. In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.
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Visit me in 1974 LA

This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building.
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Ari's Take and 26 Things to do before you release a song or album

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