Atlantic Records
Podcasts
How a Major Label Markets an Artist Without TikTok
Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
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How Partisan Records Markets Artists
This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively.
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