Atlantic Records
Podcasts
How a Major Label Markets an Artist Without TikTok
Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
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Latest News
How To (Officially) Report Shady Spotify Playlists
With an estimated 100,000 songs being uploaded to Spotify every day, it’s harder than ever to break through the (literal) noise. And now that AI companies are flooding the DSPs with their so-called “music,” it’s getting even harder to find an audience.
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