Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.
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