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Succeeding on Twitch as a Musician

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The New Music Business Podcast with Ari Herstand - Succeeding on Twitch as a Musician with Danielle Allard

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Succeeding on Twitch as a Musician

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.

This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa’s CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 

She has released three studio albums “INVADER,” “Chameleon” and “Passing Notes” and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.

04:30 Bowl of dinosaurs explained
08:19 Embracing Twitch during the pandemic
13:54 Livestreaming milestones and achieving Twitch partnerships
16:12 Inside Danielle’s home studio
18:03 Scheduling livestreams and keeping motivated to perform
25:32 Gamification of watching things: raid trains and channel points explained
30:38 Levels of community participation within a livestream
36:15 Bowl of dinosaurs (continued)
38:43 Broader Twitch community and artist accountability
51:22 Moderation and making listeners feel safe
56:16 Post-pandemic engagement and viewership
1:00:13 Does Twitch partnership accommodate illnesses or vacation?
1:05:26 How long the affiliate application process takes
1:06:27 Switching cameras while performing live
1:09:01 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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