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This week, Ari is joined by Bruce Kalmick, CEO of WHY&HOW, a full service artist management company.
00:00 – Welcome
08:02 – WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW
14:17 – The current state of the country music industry according to Bruce, and thoughts about breaking country music artists
19:30 – Breaking a country artist, being where your audience is
29:30 – Why having an in-house marketing staff makes a difference vs. hiring an agency
34:10 – How artist management works within WHY&HOW
39:00 – The importance of mental health for artists and those in the industry
47:27 – Starting his own record label, Hazel Street Records, post Triple-8
54:00 – Working with independent labels vs working with major labels
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take