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How HBO’s Insecure Changed Music and the Launch of an Equitable Record Label

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome
5:53 How Benoni became a music supervisor
13:40 How Raedio operates as a music supervision agency
14:56 Music as a driving force in a series
17:55 Writing camps
25:52 How artists can pitch to Raedio and get invited to a writing camp
28:23 Raedio’s record label
30:06 Turning Red on Disney+ and Billie Eilish
32:08 What it means to develop an artist
38:59 Raedio’s music library and how they use it
42:14 What’s next for Raedio
45:10 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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