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How HBO’s Insecure Changed Music and the Launch of an Equitable Record Label

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome
5:53 How Benoni became a music supervisor
13:40 How Raedio operates as a music supervision agency
14:56 Music as a driving force in a series
17:55 Writing camps
25:52 How artists can pitch to Raedio and get invited to a writing camp
28:23 Raedio’s record label
30:06 Turning Red on Disney+ and Billie Eilish
32:08 What it means to develop an artist
38:59 Raedio’s music library and how they use it
42:14 What’s next for Raedio
45:10 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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State of the Industry | ATA Instructor Round Table

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!
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