Ari Herstand

Once you get to know your scene better you'll notice that the gatekeepers at the top are friends with each other and they talk. If the top promoter in the city likes you and respects you then he'll tell the venue he works most with and also the music editor of the newspaper as we...

There's nothing more uncomfortable then going to a show and feeling bad for the artist on stage. It's the feeling you get when you are watching a 13-year-old's piano recital, holding your breath as he clunks out the wrong notes on the brink of tears, while you hope...

I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...