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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

CD Baby, TuneCore, DistroKid, AWAL, UnitedMasters…Who is the Best Digital Distribution Company for Music

This is the most comprehensive and accurate digital distribution review comparison piece on the web. By far. I checked. Who is the best digital distributor? Read on…Amuse vs. AWAL vs. CD Baby vs. DistroKid vs. Ditto Music vs. Fresh Tunes vs. Horus Music vs. Landr vs. Octiive v...

NFTs for Music Explained (in Musician Terms)

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit)....

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may...

Podcasts

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Spotify and other DSPs dumped all of this unclaimed money into the MLC. 

VÉRITÉ on NFTs and 350 Million Streams Without a Label

VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.

Sync Agent Explains the Game

Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

How To Get Signed to a Sync Agent and Get Your Music Placed in Film, TV, Video Games

So, if you've been following me for awhile you know I study the sync licensing realm (getting songs placed in film, tv, commercials, video...

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may...

NFTs for Music Explained (in Musician Terms)

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit)....

How Much Each Distributor Pays For Spotify and Apple Music

All streams are not treated equally. How much Spotify and Apple Music pay for a stream varies on many factors. There are around 800 different pay...

Songtrust vs. Sentric vs. CD Baby Publishing vs. TuneCore Publishing

Which admin publishing company will work best for you: Sentric, TuneCore Publishing, CD Baby Pro Publishing, or Songtrust?

Spotify Removed Your Music, Now What?

Over the weekend, Spotify decided to do a major purge of songs they believe had 'fraudulent streams.' Tens of thousands of songs disappeared from the platform.

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