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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

How This Artist Got 100 Million Spotify Streams Without Playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

Don’t Fall For This Songwriting Scam

Avoid getting scammed out of thousands of dollars (and hours of time) by this songwriting scam going around.

YouTube Content ID is a Scam

YouTube and the major labels and publishers are in cahoots. YouTube knows its Content ID claiming system is far from perfect, but it’s the best we got.

Podcasts

Micro Sync Licensing with Musicbed CEO

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms.

Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble

Noble are a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs.

Album Release Strategy, Hot 100 Hit, from Create Music Group

Alexandre Williams is the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company.

They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

Michael Walker is keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking."

How to Go Viral on TikTok from Flighthouse

Austin Georgas is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So."

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

YouTube Content ID is a Scam

YouTube and the major labels and publishers are in cahoots. YouTube knows its Content ID claiming system is far from perfect, but it’s the best we got.

Don’t Fall For This Songwriting Scam

Avoid getting scammed out of thousands of dollars (and hours of time) by this songwriting scam going around.

Lucifer Music: Season 5, Episode 11

What was that song from the new season of Lucifer? "High and Mighty" by Annabel Lee. It kicked in, during season 5, episode 11, when Lucifer...

How To Get a Sync Agent and Your Music on TV and in Film

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. Just in this past year, on the...

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may...

NFTs for Music Explained (in Musician Terms)

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit)....

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