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The "music industry bible" by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

"The go-to source for navigating the industry's dire straits. A must-read for musicians." - Billboard Magazine

20,500 Artists Made $50K+ From Spotify Last Year

Spotify just revealed its annual Loud and Clear report revealing some top level numbers with some granular insights from 2023.

Best Music Distribution Companies in 2024 – Full Comparison Chart

This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.

Artist Manager on Release Strategy, Record Deals and the TikTok Ban

This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager

How Spotify’s Algorithm Works (From Its Creator)

This week, Ari is joined by Glenn McDonald, Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once.

All His Music Got Removed From Spotify for “Fraudulent Streaming Activity” Which He Didn’t Do

This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur, to discuss fraudulent streaming activity, the financial challenges of being an independent musician, the future of sustaining a music career, the ethics of AI in music, and the role of artists in shaping the future of music and AI.

Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin

This week, Ari is joined by grammy nominated engineer and producer Dana Nielsen, to discuss his career journey, collaborating with award winning artists, and making it as a mix engineer.

Life & Beth Music Supervisor on Placing Music and Getting the Job

Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.

From Gamer to Billion Stream Club as a DIY Artist/Producer

TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

How Artists Get Paid From YouTube, TikTok, Instagram and the Rest

Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.

How Booking Agents Negotiate

JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals.

Is AI Music Taking Royalties From Musicians and Composers?

This week, Ari is joined by Oleg Stavitsky, the CEO and Co-Founder of Endel.

Is Music Marketing With TikTok Still Viable

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

Why Spotify’s New Payment Model Falls Short For Emerging Artists

This week, Ari discusses his recent Variety article entitled “Why Spotify’s New Payment Model Falls Short For Emerging Artists.”

Nashville Venue Defends Merch Fees

This week, Ari is joined by Sara Barnett, General Manager of the Brooklyn Bowl Nashville.

How This Record Label Sells More Vinyl Than Streams

This week, Ari is joined by Terry Cole, owner and operator of Colemine Records and Plaid Room Records.

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

This week, Ari is joined by Tab Nkhereanye, Senior Vice President of A&R at BMG.

Podcasts

Ari's Take Academy

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Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

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