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Ari's Take Academy

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Founded in 2018 by Ari Herstand, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.

All ATA courses are taught by working music business professionals.

"The future of music business education. - Forbes

It’s Time To Normalize Cutting Session Musicians Into Master Royalties (Points)

Ari Herstand -
Whew, I got quite the backlash for my post about normalizing giving points to session musicians.  Seems like an innocent enough thought experiment. My fatal...

Spotify And UMG Rigged The Game a Long Time Ago

Ari Herstand -
The news broke this past Sunday that Universal Music Group and Spotify have struck a new, multi-year licensing deal.

How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)

Ari Herstand -
I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. On the New Music Business podcast, I've...

Best Music Distribution Companies in 2025 – Full Comparison Chart

Ari Herstand -
This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.

How These DIY Artists Won a GRAMMY

Ari Herstand -
This week, Ari is joined by Grammy winners Matt B and Angela Benson to share their path to success working as a married team.

The only way to get guaranteed press (and legit playlists)

Ari Herstand -
On my Q&A Zoom call yesterday with some Ari’s Take Academy students, one of them was lamenting about hiring publicists in the past and being very disappointed with the results. If you’ve ever hired a publicist as an emerging artist, I would imagine you feel the same. 

Is This The Future of Superfandom?

Ari Herstand -
This week, Ari is joined by Matt Jones who shares how artists can own their fan relationships through the new app, Medallion.

How Classical Pianist Chloe Flower Collabed with Cardi B, Meek Mill, Babyface and Built Her Career

Ari Herstand -
This week, Ari is joined by Chloe Flower, an acclaimed pianist and composer who blends classical and hip-hop.

New Study Reveals 87% of Producers Already Use AI Tools in Their Creative Process

Ari's Take Staff -
It’s no secret that AI music-making tools have made their way into the music production zeitgeist. Whether assistive or fully generative, AI is now capable of helping more and more people make music. But are artists actually using it? A study by LANDR suggests that they are.

How a Mastering Engineer Works With (and Without) AI

Ari Herstand -
This week, Ari is joined by Daniel Rowland mastering engineer, producer, and tech innovator to discuss mastering, the future of music and AI.

How To Legally (and Ethically) Distribute Music Made With AI Without It Getting Taken Down

Ari's Take Staff -
The use of AI in music production has grown massively in recent years, and it shows no signs of slowing down. But this has also changed the game when it comes to music distribution and streaming.

DistroKid Launches “Direct,” the Next Step in Expanding Its Artist-Centered Ecosystem Beyond Distribution

Ari's Take Staff -
DistroKid announced the launch of Direct — a new direct-to-fan platform that expands the company’s offerings beyond audio and video distribution.

How A&R at Publishing Companies Work

Ari Herstand -
This week, Ari is joined by Ralph Torrefranca of Angry Mob Music to discuss A&R, publishing, and the fight for songwriter equity.

GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work

Ari Herstand -
This week, Ari is joined by Grammy-winning jazz singer-songwriter Nicole Zuraitis to discuss her journey through live recording and touring.

Finding Accidental Streaming Success in a Niche Market

Ari Herstand -
This week, Ari is joined by Sol Rising to talk meditation, hip-hop roots, and 20+ albums of inspired electronic music.

Suno and Udio SUED By Indie Musicians – The Lead Attorney Tells All

Ari Herstand -
This week, Ari is joined by Top Music Attorney, Miss Krystle, to discuss the legality of AI generative music.

The FTC Sues Live Nation and Ticketmaster – NIVA Responds

Ari Herstand -
This week, Ari is joined by Stephen Parker of NIVA to discuss the FTC’s lawsuit against Live Nation and Ticketmaster.

This Merch Company Has Paid Artists $30+ Million

Ari Herstand -
This week, Ari is joined by Seamus Menihane, CEO and Co-Founder of the merch company, Downright Merch (now known as Armada).

21 Musicians Who Made It After 30

Ari Herstand -
Does age matter in music? Here are 22 musicians, including Sia, Rachel Platten, Bonnie Raitt, Louie Armstrong, who made it after the age of 30.

The New Music Business podcast

Ari's Take Academy

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Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

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Ari's Take and 26 Things to do before you release a song or album

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