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Founded in 2018 by Ari Herstand, author of the best-selling book How To Make It in the New Music Business, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.

Find out why Forbes called us "The Future of Music Business Education."

How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. On the New Music Business podcast, I've...

Amuse Distribution Review 2024: An In-Depth Assessment of the Platform

Over the past few years, Amuse has established itself as one of the most popular music distribution services for DIY artists. I sat down with Amuse to get a deeper understanding of how they have evolved since their inception in 2017. 

Best Music Distribution Companies in 2024 – Full Comparison Chart

This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.

20,500 Artists Made $50K+ From Spotify Last Year

Spotify just revealed its annual Loud and Clear report revealing some top level numbers with some granular insights from 2023.

John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers

This week, Ari talks with John Summit, world-renowned DJ/producer, about how he worked his way from bedroom beats to global success.

How Sub Pop Records Develops and Funds Artists

This week, Ari is joined by Tony Kiewel, President of Sub Pop Records and co-founder of ORCA, to discuss the inner workings of artist/label relationships.

Paying To Get on Spotify Playlists Legally?

This week, Ari speaks with Dorian Perron, co-founder of Groover, who shares how artists can get their work in front of industry curators.

A Human Classical Pianist Composing With AI

This week, Ari is joined by AyseDeniz, a classical pianist who’s using AI music generation tools to compose new music.

This Record Label Prioritizes Timeless Music Over Streams

This week, Ari is joined by Louis Marks and Fabian Brown of Ropeadope Records, where they discuss how Ropeadope supports and uplifts artists in a time when streaming can’t pay the bills.

R&B Artist Jaylon Ashaun on World Building and the Hustle

Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.

This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones.

A New Kind of Record Label

This week, Ari is joined by Ankit Desai, CEO of SNAFU Records, and Mira Howard, head of SNAFU's Song Fund.

How Fly By Midnight Went From YouTubers to Sold Out Tours

This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.

From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way

This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance.

How Neoni got 2 Billion Views & Streams as DIY Artists

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

This week, Ari is joined by Haley Joelle, an independent singer-songwriter and artist whose music has resonated with millions of listeners around the world.

Too Lost Distribution Review 2024: An In-Depth Assessment of the Platform

The newest distributor of prominence to the game is Too Lost. And boy have they been taking notes over the years as to what...

Hip Hop for Kids? Snoop Dogg’s TV show and Origin of the Viral Hit “Go Go Go, Who’s Next”

Ari is joined by producer and creator of hit kids show “Doggyland,” Claude Brooks, to discuss his journey of building a successful show and the importance of perseverance and consistency. They also touch on how his journey on he collaborated with Snoop Dogg, as well as the impact of social media platforms in promoting his work.

Is DistroKid’s Mastering Service Worth It? An Honest Review

A mixing engineer once told me that every step of the recording process becomes less important.  —> Click here to activate 7% off Mixea <— And...

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Ari's Take Academy

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Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

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