Founded in 2018 by Ari Herstand, author of the best-selling book How To Make It in the New Music Business, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.
Find out why Forbes called us "The Future of Music Business Education."
How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)
I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit.
On the New Music Business podcast, I've...
Amuse Distribution Review 2024: An In-Depth Assessment of the Platform
Over the past few years, Amuse has established itself as one of the most popular music distribution services for DIY artists. I sat down with Amuse to get a deeper understanding of how they have evolved since their inception in 2017.
Best Music Distribution Companies in 2024 – Full Comparison Chart
This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.
20,500 Artists Made $50K+ From Spotify Last Year
Spotify just revealed its annual Loud and Clear report revealing some top level numbers with some granular insights from 2023.
PR is changing: Alternatives for Today’s Indie Artists
The following was developed in collaboration with Groover, a company Ari’s Take is proud to be partnering with. When you purchase from links on...
Billboard Exec on Linkin Park and the state of Music Journalism
This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard to discuss the current state of music journalism.
Managing Hit Songwriters and Producers
This week, Ari talks to Lucas Keller, the Founder/President of Milk & Honey management about the ins and outs of the publishing industry.
John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers
This week, Ari talks with John Summit, world-renowned DJ/producer, about how he worked his way from bedroom beats to global success.
Paying To Get on Spotify Playlists Legally?
This week, Ari speaks with Dorian Perron, co-founder of Groover, who shares how artists can get their work in front of industry curators.
A Human Classical Pianist Composing With AI
This week, Ari is joined by AyseDeniz, a classical pianist who’s using AI music generation tools to compose new music.
This Record Label Prioritizes Timeless Music Over Streams
This week, Ari is joined by Louis Marks and Fabian Brown of Ropeadope Records, where they discuss how Ropeadope supports and uplifts artists in a time when streaming can’t pay the bills.
R&B Artist Jaylon Ashaun on World Building and the Hustle
Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones.
A New Kind of Record Label
This week, Ari is joined by Ankit Desai, CEO of SNAFU Records, and Mira Howard, head of SNAFU's Song Fund.
How Fly By Midnight Went From YouTubers to Sold Out Tours
This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.
From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way
This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance.
How Neoni got 2 Billion Views & Streams as DIY Artists
This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.
Haley Joelle on Staying DIY With TikTok Fame and Spotify Love
This week, Ari is joined by Haley Joelle, an independent singer-songwriter and artist whose music has resonated with millions of listeners around the world.
Too Lost Distribution Review 2024: An In-Depth Assessment of the Platform
The newest distributor of prominence to the game is Too Lost.
And boy have they been taking notes over the years as to what...
Podcasts
Ari's Take Academy
Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
