The Reason You Never Get An Email Response

How To Legally Release Cover Songs

How To Get Your Music On NPR

What To Charge For Merch

Why You Shouldn't Promote Your Music On iTunes

9 Things To Consider When Choosing A Music Venue

11 Reasons Why You're Failing At Open Mics

How My (Mini) Tour Taught Me To Love Performing Again

The Biggest Mistake Bands Make With Lyrics

Don't Play To The Assholes

Hey Midwest! Join Me At The Music Biz Meetups

You Can Pay Important People To Listen To Your Music

Phish At The Forum: A Teachable Moment For Every Band

How To See Your Listener Data On Pandora

No Deal Is What It Is

This Company Will Print, Label And Ship Tour Posters

How To Get More Mailing List Subscribers

8 Things You're Forgetting To Do On Show Day

How To Easily Rent Gear On The Road

Drop Your Ego And Book A House Concert Tour

Why I Will Never Return To Best Buy

Tour Booking Will Never Be The Same After This

How To Write a Press Release (And Get Press)

10 Social Media Mistakes Bands Make

9 Reasons Your Band Isn't Getting Press

Get Ari's Take On Your Album At The Next Meetup

Top Music YouTubers Reveal Their Secrets At VidCon

How To Get Your Band Info Synched Everywhere At Once

7 Ways To Crack The Musical Gatekeepers

6 Types Of Emails You Should Never Send

How To Make Money From Your Music On An Ongoing Basis

How To Get Songs Placed On TV And In Movies

How To Hire Freelance Musicians

Why Music Managers Just Don't Cut It (The NEW Team)

How To Be A Classy Self-Promoter

When Paying For Music Works

Why Are People (Not) Coming To Your Shows?

What Musicians Can Learn From The Olympics

Network Like A Music Pro At The First Ari's Take Meetup

What I Learned From My $12 Cup Of Coffee

How To Submit To Pandora (Without a CD)

Why I Hate Downloading Music

Don’t Be Late. Ever.

How To Copyright All of Your Songs For $35

How To Act Completely Unprofessionally

CD Baby, Tunecore, Ditto, Mondotunes, Zimbalam or...

8 Ways To Get The Best Deal For The Gig

How To Make A Killer Promo Video

Carry Your Instrument On The Plane - It's The LAW

10 Steps To Sell Out Your Show

Your Gear Will Get Stolen

Why Retweeting Compliments Is Not Bragging

Yes, You Need T-Shirts

How To Record Your Album

How To Network Like A (Music) Pro

My Response To An LA Pay-To-Play Promoter

Should You Pay To Play

9 Reasons Why You Have No Twitter Followers

You Don't Find A Manager, A Manager Finds You

CD Baby Pro vs. TuneCore Publishing (The Full Report)

Don't Try Out For A Singing Show...

This Is How I Got A Licensing Deal

The One Thing Musicians Should Never Admit

How To Kill a 30 Year Career in 5 Minutes

The Art of Asking

Skip The Party Tonight, Become a Rockstar Tomorrow

How To Pimp Out Your CD Release Show

You Should Try Out for American Idol (The Relatives)

Free Bird! (Covers vs. Originals)

What's a Publicist and Should I Get One?

Copyright Your Song or GLEE Will Steal It

How To Setup A Headlining Show

What Every Musician Needs To Know About The Sound Guy

Interview with founder of Indie On The Move

Your Music Doesn't Matter

Booking Your Own Tour: A How-To Guide

Fuck Facebook... In the Face

Technical Difficulties ARE Your Fault

50 Is The Magic Number (Book a Headlining Tour)

Always Do This When Giving Your CD To Someone Important

How I Made $13,544 In A Month (on Kickstarter)

Smash Your Shitty Guitar

Are You In The Right City For Your Music

The Hardest Part About Being Your Own Manager

Buy My Music Dammit (Spotify vs iTunes)

How To Be A Great Opening Act

Rockstars Are People Too

It Doesn't Take a Web Genius

What Do You Mean We Don't Get Paid? (The Confirmation Email)

How To Be A Better Performer

How I Got To Play The World's Largest Music Festival

Does This Mustache Make My Ass Look Fat?

Our Tour Page Is Totally Full (of empty shows)

Don't Be Afraid Of The Phone

I Think You're An Asshole, So I'm Going To Tell You, Asshole

Don't Be A Dick

How I Got 250 To My Debut CD Release (Getting Started)

Can I Open For You? Maybe. But Probably Not

How I Reduced The Ari Herstand Hate Club By One

Double Your (Merch) Income... No Really

Beauty School Drop Out (The Backup Plan)

Shows Sell, Events Sell Out

I'm A Tool and I Have Accepted That

Allocating the Duties

Friend Fatigue

Ari's Take

The Reason You Never Get An Email Response


I'll admit it. I'm horrible when it comes to email. I have a contact form on Ari's Take which I was pretty good at keeping up with when I launched the site 3 years ago. But now I'm about 6 month behind on responses. Yikes. Even my personal email I get backed up on - to the point where I currently have 9,730 "unread" messages. I mark messages unread even if I've read them but haven't had a chance to respond. So there are nearly 10,000 emails that I haven't gotten to (and probably never well - as the number grows daily).

What messages do I get to right away? The most pressing, the ones from friends and ones from 'important' people (sorry). If you've emailed me recently and your email isn't SUPER pressing (like our show tomorrow night), then chances are you're part of the 10,000.

I know this can be awfully frustrating when you're contacting clubs for potential shows, music supervisors for placement, other musicians for favors, press for reviews, or festivals for booking. The show is 4 months away and you're trying to route a tour, but Indianapolis club hasn't gotten back to you! So what do you do?


The key to this industry is polite persistence.

I've gotten nearly everyone to reply to my email through this method (even rock stars and big time managers). If after 3 beautifully crafted emails they still haven't gotten back to you, don't get discouraged. They'll scan your email each time - if not just the subject line or sender field - and each time they'll make a mental note (always Reply from the original email so they can see the thread and the subject line says "Re:____"). If they see a 7th email from you with each one more polite than the last, they'll eventually write you back. 

If people don't respond to your email it isn't because they hate you. It isn't because your music sucks. It isn't because they found out you slept with their ex (well... maybe).

It's because they just don't have the time. Right. Now.

I know it's tough to say the same thing over and over again, but find a way to be just as kind each time with different wording. And above all, KEEP THE EMAILS SHORT! One of the reasons people don't respond is because they open your email and see it's a mini novel. No one has the time for that. Keep your initial email under 5 sentences. I just flipped your world upside down didn't I. "But Ari, I just spent 3 weeks crafting the most poetic, perfectly worded expose as to why there has never been a band more ideal than us to play this club." Don't care. Delete. Re-write. 5 sentences! 

It's also about timing. Sometimes I'm not doing anything but starring aimlessly at my computer screen when a question comes in from a musician to my email and I'm intrigued enough at the subject line to open it and I respond within 2 minutes. But for most it's 6 months running before they get a response. There's no rhyme or reason.

If you're trying to contact a business with a public contact phone number, pick up the damn phone and give them a call! I've gotten shows booked this way. Especially for oldsters who still remember how to use the phone.

Also, to help curb your neuroses, install the email add-on, Sidekick, to see who has, in fact, opened your email (syncs with Gmail, Outlook and Apple mail). You'll at least know if the other party was interested enough to even give it an open. If not, maybe you should update your subject line (but still reply from the original email with the "Re:___". But even if they do open it (as noted above) they may just not have the time to respond or deal with it. So, again, follow up!

Once you do get an email response, YOU should reply RIGHT AWAY. Do NOT make them wait (like they made you wait). If they've finally taken the time to devote the mental and emotional effort it takes to fully concentrate on your issue in this moment, every passing minute from when they hit Send to when you reply, they will increasingly lose interest. And if you wait too long to reply to their response, you may have to play the follow up game all over again. 

A club (that will go unnamed) I had been trying to be get into for months (years). I finally, one day, got a response. I IMMEDIATELY replied back, and then he immediately responded back to me. And we basically had about 20 back and forths within the span of 10 minutes. I was top of mind, so it was super easy to just continue the conversation. Show booked, negotiated, locked down (with some jokes thrown in for good measure), in 10 minutes (+ 3 years).

Like these tips? Support my Patreon or give me a tip!

Get tickets to my next show in LA May 2nd

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