12 Ways To Get More Facebook Likes (And Engagement) For Your Musician Page

This Artist Lost 2,000 Potential Fans In Two Hours Because Of This

10 Reasons Why You're Failing At Instagram

How To Guarantee Your Music Is Heard By A Film/TV Supervisor

What Bands Who Broke Up Made Me Realize

11 Mistakes Every Young Band Makes

How To Objectively Pick Your Best Songs (Or Find Out If You Suck)

The Reason You Never Get An Email Response

How To Legally Release Cover Songs

How To Get Your Music On NPR

What To Charge For Merch

Why You Shouldn't Promote Your Music On iTunes

9 Things To Consider When Choosing A Music Venue

11 Reasons Why You're Failing At Open Mics

How My (Mini) Tour Taught Me To Love Performing Again

The Biggest Mistake Bands Make With Lyrics

Don't Play To The Assholes

Hey Midwest! Join Me At The Music Biz Meetups

You Can Pay Important People To Listen To Your Music

Phish At The Forum: A Teachable Moment For Every Band

How To See Your Listener Data On Pandora

No Deal Is What It Is

This Company Will Print, Label And Ship Tour Posters

How To Get More Mailing List Subscribers

8 Things You're Forgetting To Do On Show Day

How To Easily Rent Gear On The Road

Drop Your Ego And Book A House Concert Tour

Tour Booking Will Never Be The Same After This

How To Write a Press Release (And Get Press)

10 Social Media Mistakes Bands Make

9 Reasons Your Band Isn't Getting Press

Get Ari's Take On Your Album At The Next Meetup

Top Music YouTubers Reveal Their Secrets At VidCon

How To Get Your Band Info Synched Everywhere At Once

7 Ways To Crack The Musical Gatekeepers

6 Types Of Emails You Should Never Send

How To Make Money From Your Music On An Ongoing Basis

How To Get Songs Placed On TV And In Movies

How To Hire Freelance Musicians

Why Music Managers Just Don't Cut It (The NEW Team)

How To Be A Classy Self-Promoter

When Paying For Music Works

Why Are People (Not) Coming To Your Shows?

What Musicians Can Learn From The Olympics

Network Like A Music Pro At The First Ari's Take Meetup

What I Learned From My $12 Cup Of Coffee

How To Submit To Pandora (Without a CD)

Why I Hate Downloading Music

Don’t Be Late. Ever.

How To Copyright All of Your Songs For $35

How To Act Completely Unprofessionally

CD Baby, Tunecore, DistroKid, Ditto, Mondotunes, ReverbNation, Zimbalam or...

8 Ways To Get The Best Deal For The Gig

How To Make A Killer Promo Video

Carry Your Instrument On The Plane - It's The LAW

10 Steps To Sell Out Your Show

Your Gear Will Get Stolen

Why Retweeting Compliments Is Not Bragging

Yes, You Need T-Shirts

How To Record Your Album

How To Network Like A (Music) Pro

My Response To An LA Pay-To-Play Promoter

Should You Pay To Play

9 Reasons Why You Have No Twitter Followers

You Don't Find A Manager, A Manager Finds You

CD Baby Pro vs. TuneCore Publishing (The Full Report)

Don't Try Out For A Singing Show...

This Is How I Got A Licensing Deal

The One Thing Musicians Should Never Admit

How To Kill a 30 Year Career in 5 Minutes

The Art of Asking

Skip The Party Tonight, Become a Rockstar Tomorrow

How To Pimp Out Your CD Release Show

You Should Try Out for American Idol (The Relatives)

Free Bird! (Covers vs. Originals)

What's a Publicist and Should I Get One?

Copyright Your Song or GLEE Will Steal It

How To Setup A Headlining Show

What Every Musician Needs To Know About The Sound Guy

Interview with founder of Indie On The Move

Your Music Doesn't Matter

Booking Your Own Tour: A How-To Guide

Fuck Facebook... In the Face

Technical Difficulties ARE Your Fault

50 Is The Magic Number (Book a Headlining Tour)

Always Do This When Giving Your CD To Someone Important

How I Made $13,544 In A Month (on Kickstarter)

Smash Your Shitty Guitar

Are You In The Right City For Your Music

The Hardest Part About Being Your Own Manager

Buy My Music Dammit (Spotify vs iTunes)

How To Be A Great Opening Act

Rockstars Are People Too

It Doesn't Take a Web Genius

What Do You Mean We Don't Get Paid? (The Confirmation Email)

How To Be A Better Performer

How I Got To Play The World's Largest Music Festival

Does This Mustache Make My Ass Look Fat?

Our Tour Page Is Totally Full (of empty shows)

Don't Be Afraid Of The Phone

I Think You're An Asshole, So I'm Going To Tell You, Asshole

Don't Be A Dick

How I Got 250 To My Debut CD Release (Getting Started)

Can I Open For You? Maybe. But Probably Not

How I Reduced The Ari Herstand Hate Club By One

Double Your (Merch) Income... No Really

Beauty School Drop Out (The Backup Plan)

Shows Sell, Events Sell Out

I'm A Tool and I Have Accepted That

Allocating the Duties

Friend Fatigue

Ari's Take

12 Ways To Get More Facebook Likes (And Engagement) For Your Musician Page


I was just invited to Like a Musician's Facebook Page from a friend. I clicked through and decided to give it a look. I started browsing around, but found no reason to give it a Like for one simple reason: there was no easy way to listen to the music! No Music tab, no featured video and the cover photo was promoting a show from a month ago. Why would I (or anyone else) start the process of becoming a fan of the artist?

Even though a Page's organic (unpaid) reach is typically between 5-15%, it's still important to build up REAL (unpaid) Likes to your Page. It's a currency people still pay attention to. But, don't buy Likes to make yourself look bigger than you are. For one, everyone knows Likes can be bought and you look foolish if your engagement is WELL below the number of Likes you have, but more importantly, buying Likes will reduce your actual organic reach. If your posts only reach 10% of 1,000 that equals 100 REAL people, whereas if you bought, let's say, 10,000 fake Likes and you now post to 11,000 people and still reach only 10%, 1,100 accounts, there's a strong possibility that all 1,100 are to the FAKE accounts and none of your real human followers saw the post.

Here are 11 quick and simple ways to drastically improve your Facebooking.

1) Upload Videos To Facebook

Facebook is pushing their video hard. They now have 4 billion video views A DAY. Even though, they calculate a video view when only 3 seconds is watched, it's still a great engagement tool for your fans. Facebook will prioritize a Facebook-uploaded video over a YouTube embedded video (not to mention that Facebook videos automatically play in the newsfeed). I've run my own tests on this and a new song that I posted to Facebook and YouTube on the same day got 6x more views on Facebook than YouTube in the first week.

And now that Facebook is starting to roll out Video monetization at the same payment rate YouTube offers (55%), so now you can start making some moola on your viral videos.

2) Post Photos of YOU Often

The reason Instagram has exploded is not because of their video feature. It's because of the high quality photo offerings. It's a community in it of itself. Feel free to link your Instagram to your Facebook Page. Because Facebook owns Instagram they make this sharing seamless. (Do NOT, however, link your Twitter to Facebook or visa versa) However, if you use Instagram jargon in the description (@someonesname) make sure you go into your Facebook Page account and edit that to Facebook appropriate tagging. You don't need to only post professional promo photos, but all of your photos you post should be high quality. Definitely post photos showing your fans 'behind the scenes' of you hanging out doing every day things, but make sure YOU are in the photo. People don't want to see your food photos or things you think look cool. They want to see YOU doing cool things and in your element like performing, in studio, rehearsing, backstage, etc.

3) Feature A Video

One of the most under utilized features is the Featured Video on Pages. Once you have videos uploaded you can select one to feature. It will then show up on your profile on the left hand side directly below About. It will be the first thing people see when visiting your Page and most people will click this first - so feature a music video, live performance video or your EPK, not just you messing around at the pool (unless you have a hot bod... people love hot bods). Watching a high quality video is the easiest way for someone to be introduced to your music. But, of course, make sure you have high quality videos made!

4) Make a Music tab

BandPage is still the industry standard for the easiest way to stream music on your Facebook page. ReverbNation, CD Baby and BandCamp also have nice players, but the reason I like BandPage's the best is because it's super clean and isn't cluttered with tons of other bells and whistles. You can title the tab "Music" or "Music and Videos." BandPage will allow you to sync your SoundCloud and YouTube accounts for songs and videos to stream. People aren't going to Like your Page if they can't listen to your music. Stream full songs! The days of the 90 second preview are long behind us.

5) Add a Tour Tab

Fans will visit your Facebook Page to find lots of info about your project. Don't make it difficult for them to listen to your music, watch videos OR find out when and where you're touring. BandsInTown is the industry standard Facebook tour tab app. However, SongKick and ReverbNation have decent Facebook tour apps as well. Facebook Events comes default with every Facebook Page, but when you go on a 60 date tour, you're not going to create 60 Facebook Events, along with posting your shows to BandsInTown (a must) and SongKick (a must). BIT and SongKick each have unique relationships with major players in the industry to display tour dates. They both, however, pull from most major ticketing sites, so if your tour has advance tickets by a major ticket vendor, the shows will automatically be aggregated by BIT and SongKick.

6) Fill Out All The Info

When someone first lands on your Facebook Page is when they will spend the most time browsing around and figuring out if they want to give you a Like or not. In addition, I often turn to Artists' Facebook Pages to find contact info, label/management info and bios. Fill out every form in the About section.

7) Personalize Your Posts

No one likes to see generic posts "from management." Those are boring, cold and detached. They want to see posts from the artist whether it's photos, videos, commentary or links. So personalize it!

8) Stick To Your Brand

If you're a politically focused act and constantly write conscious songs and your fanbase falls pretty close to your political leanings, then by all means write political commentary and post links to political articles you find relevant. However, if your music isn't political and you're not an activist, don't confuse (or alienate) your audience by shoving your political beliefs down their throats. That's not why they are on your Facebook Page. Leave the ranting for your personal Facebook profile. This doesn't mean don't showcase your personality. By all means do! But keep it relevant to who you, as an artist, are.

9) Invite Your Friends

Seems like a no brainer, but once your Facebook Page is up to snuff (i.e. has the above content) invite all your friends. It's a good idea to do this once a year. Don't over do it. You can easily do this (today) by clicking the three dots next to Share of a Page you manage.

10) Embed A Like Button On Your Website

It's very simple to do. Just go here and grab the code.

11) Post During Business Hours

A new study (pdf) by Lithium Technologies and Klout revealed the best times to post to Facebook based on your location. I'll sum up the study: post when people are at work. Kinda seems like a no brainer. But now you know. There is more engagement during business hours. The weekend has a MUCH lower engagement rate. As does the middle of the night, when people are sleeping... duh.

12) Advertise

And if you have a bit of a budget, advertise the posts you want more people to see like video/album releases and tour announcements. As much as we'd like to fight against it, Facebook advertising works. You can target very niche groups like males between the ages of 18-25, within 20 miles of St. Louis, who are fans of Alabama Shakes, who have made purchases online within the past month. Yeah, Facebook gets creepily focused.

Photo is by MkhMarketing and used with the Creative Commons License

Like these tips? Support my Patreon or give me a tip!

Need more help? Signup for a consulting session with me.

Listen to my new album, Brave Enough, on Spotify or download on BandCamp


blog comments powered by Disqus