Join the movement

Join the movement!

Join the movement!

UnCancelled Music Festival Supports Venues and Artists During the Shutdown

Join the movement!

Must Read

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits...
Ari Herstandhttps://ariherstand.com/
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

About 2 and a half weeks ago when the Los Angeles mayor shut down all music venues (and restaurants, bars, nightclubs and every public gathering), I was sitting at home watching his live address with my friend Ashley Maietta and a couple others.

I had a gathering at my house to celebrate a friend’s sync placement. We were going to watch the TV episode (with her song in it) live after the Mayor’s address. But we were left in shock when he issued the order that music venues were shutting down immediately and indefinitely. Over the coming days it was clear, this wasn’t just going to be LA. And it wasn’t going to be for a short amount of time.

Ashley and I called our friend Andrew Leib, a manager at Red Light Management, and we put our heads together on what we could do to help the global music community whose livelihoods were just shattered by cancelling every gig in the world. We were especially fearful of the music venues. Artists can engage their fans online and make money that way. Music venues are in the business of live music in a physical space. They are the lifeblood of the music community. The meeting places where the scene is formed, connections are made, lovers meet, friends are born, magic happens.

We put together this idea of a live-streamed, virtual, global music festival where music venues book the artists (like they normally do) and split the money raised.

We engaged the Recording Academy’s MusiCares – which established an Emergency Financial Assistance fund for musicians to apply for immediate cash. We called up the founder/CEO of StageIt – the OG livestream concert platform – to bounce our idea off of him. He was in. And we were off.

Fast forward just a couple weeks, we now have the UnCancelled Music Festival with over 10 music venues from around the globe and around 300 artists performing in just the first week. With hundreds more slated for week 2. And we have a backlog of about 300 venues that have applied to be a part of this.

The LA singer/songwriter staple, The Hotel Cafe, where Ashley and I have played the vast majority of our shows in town, was the first venue to jump in. And they jumped ALL in and booked an incredible lineup.

UnCancelled Music Festival Hotel Cafe Lineup

Believe me, we want EVERY venue. But it’s just the three of us getting this thing together.

And unfortunately, we’re human and have to sleep. And eat – occasionally. And there are only 24 hours… you get it.

But the message got out there. Billboard wrote about it! Forbes wrote about it! Consequence of Sound, Westword, Grimy Goods wrote about it. CBS LA did a piece on it. And today the 3 of us gave an interview with Rolling Fucking Stone magazine.

ANYWAY! This is nuts and amazing and exciting and terrifying.

But we believe in the mission of supporting artists and venues during this crazy time by bringing the global music community together so we can arise from this crisis stronger than before!

We are adding more venues, artists and stage curators every day.

Some of the artists performing at UnCancelled Music Festival include Colbie Caillat, Emily Kinney, Josh Radnor, Betty Who, Cailin Russo, Jukebox the Ghost, Kevin Garrett, JP Saxe, Ariel Posen, Josh Kelley, Mary Lambert, David Ryan Harris, Snail Mail, The Aces, MILCK, Ashley Hess, Grace Weber, Cautious Clay, Victoria Canal, Waxahatchee, Brian Fallon, The Marias, Beach Bunny, Madison Malone, Cary Brothers, Greg Holden, Joey Dosik.

Yeah. Pretty nuts.

We are planning to run this for as long as the crisis keeps our beloved music venues shut down. Or until we lose our minds. Hopefully the former.

But seriously, I’m honored to be part of such a beautiful music community and want to make sure that we get through this. Together.

Catch an UnCancelled Music Festival show TODAY.

Every ticket for every show is pay what you want (with the ability to tip). Get in there. Support your fellow artists and music venues: http://uncancelledmusicfestival.com

And if you’d like to play, have your local venue apply.

And if you’d like to help out with this festival, whether you’re a brand, volunteer or music lover who just wants to lend a helping hand, we’ll take em all. Please email us: info@uncancelledmusic.com

About the Author

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement

Podcast

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming...

Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl

Today's guest is Dani Deahl. She's the music and technology writer for The Verge. In addition to being a journalist, she's a DJ and...

Welcome to The New Music Business with Ari Herstand

Welcome to the New Music Business Podcast! This is my first podcast I've ever hosted and I'm excited...

Zaytoven, ‘Godfather of Trap’ on Production in the Age of Coronavirus

This episode is with superstar Grammy-winning producer and "Godfather of Trap," Zaytoven. He is one of the most influential producers in hip-hop right now....
Advertisement

Related Posts