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Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan).
At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don’t quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/
03:44 Welcome
04:43 Godmode’s inception story
08:47 The harsh reality of getting a record deal
11:17 How Godmode operates
15:42 Are 360 deals still common?
17:24 Licensing deal with a major label
20:54 Channel Tres’ artist development
23:54 Creating an artist world
28:08 Evolution of Godmode’s release strategy
33:21 Godmode’s marketing budget
35:15 Social media and online campaigns
41:39 Self-funding as an independent company
43:30 The Godmode team
44:26 Advice for independent artists
46:50 Is there still a place for major labels?
48:04 Godmode’s fanbase development
53:38 The most effective communication avenue
55:05 Final question
