Viral Music
Podcasts
Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
Podcasts
This Artist-Run Record Label is Competing with the Majors in a Big Way
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
Podcasts
UPSAHL on Pop Songwriting Sessions and the Economics of Touring
UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.
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Latest News
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.
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