Viral Music

Podcasts

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

Ari Herstand -
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
Podcasts

This Artist-Run Record Label is Competing with the Majors in a Big Way

Ari Herstand -
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
Podcasts

UPSAHL on Pop Songwriting Sessions and the Economics of Touring

Ari Herstand -
UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.
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Latest News

PodcastsAri Herstand -

How CD Baby Is Changing With The Times

This week, Ari is joined by Molly Neuman, President of CD Baby, to discuss AI music, streaming fraud, artist rights, and the future of independent music.
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