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Viral Music

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

UPSAHL on Pop Songwriting Sessions and the Economics of Touring

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.
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Latest News

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
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Ari's Take and 26 Things to do before you release a song or album

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