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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.
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How Partisan Records Markets Artists

This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively.
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