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Release Strategy

When It Comes To Royalty Splits, Be Fair, Not Generous

One of the most important steps to do before releasing a song is to figure out royalty splits.  It’s much more complicated than it sounds. There are all sorts of splits baked into every recording. There’s publishing (who wrote the...

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.

How Shaboozey’s “A Bar Song (Tipsy)” Made History and Became the Biggest Song in the World

This week, Ari is joined by Heather Vassar, Senior VP at EMPIRE, to discuss Shaboozey’s global success on an indie label.

How Spotify’s Algorithm Works (From Its Creator)

This week, Ari is joined by Glenn McDonald, Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once.

Why Spotify’s New Payment Model Falls Short For Emerging Artists

This week, Ari discusses his recent Variety article entitled “Why Spotify’s New Payment Model Falls Short For Emerging Artists.”

How To Hack Spotify (and TikTok)

This week, Ari is joined by Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music.

How to Release an Album in 2023 (Live from SXSW)

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect.

Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3)

In honor of our 100th episode celebration, Ari will be answering more of your music industry questions!

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2)

Part two of Ari answering your music industry questions!
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Latest News

DIY Band Couch on World Tours, Self Managing, and Fan Building

This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.
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Ari's Take and 26 Things to do before you release a song or album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album