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How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label

In this week’s episode, I spoke with artist NEFFEX and his manager Ryan Sullivan. We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.
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Artist Manager on Release Strategy, Record Deals and the TikTok Ban

This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager
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