music

On this episode, Ari breaks down the whole Spotify issue of the moment and why the music industry seems to be up in arms. He discusses the discrepancy between streams and sales, why the per-stream rate is the wrong conversation to be having, how songwriters can get paid more from streaming, why everyone’s anger is misguided, how indie artists can monetize their audience, and how many artists are actually earning $10,000+ from Spotify royalties.

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, providing marketing services for some of today's most popular artists. In this episode, he also discusses ways independent musicians can leverage TikTok in their own careers.