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How Glass Animals Went Viral on TikTok

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, providing marketing services for some of today's most popular artists. In this episode, he also discusses ways independent musicians can leverage TikTok in their own careers.
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Transviolet on Surprise China Fame, Softcore Millennial Cringe and Touring in an RV

This week, Ari is joined by Sarah McTaggart from the band Transviolet to talk about how they’ve gained traction after leaving a major label.
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