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Ariana Grande

How To Create an Artist Brand from Scooter Braun’s Creative Director

Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.
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Victoria Canal Attracts Her Fans for The Right Reasons

This week, Ari is joined by Victoria Canal to discuss the distinct pressures faced by indie vs. label-repped artists.
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