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Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more. Learn more about the Spotify’s resources here: Spotify for Artists, Made to Be Found and Loud & Clear.
03:40 Welcome
06:52 Using Spotify for Artists
09:08 Shopify integration
10:49 Canvas
16:23 Promotional tools and editorial playlists
25:48 Pitching to Spotify editorials
26:46 Is pre-saving worthwhile?
30:00 Turning a listener into a fan
34:54 Promotional tools and editorial playlists (continued)
38:28 Do major labels artists get guaranteed playlist inclusion?
42:37 How many songs get uploaded to Spotify everyday?
43:41 Algorithmic playlists and how to stay on them
49:37 User playlists and Low Volume Funk
52:13 Playlist inclusion vs. consideration
1:02:30 The royalty pool
1:06:33 User-centric payment model
1:10:36 Enhancing song credits
1:13:52 Marquee’s promotional tools and measuring ROI
1:23:17 Discovery Mode
1:28:21 Final question
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
