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Tanerélle’s Manager on Playboy, Livestreaming and Breaking Out Independently

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Felicia Bennett

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Tanerélle's Manager on Playboy, Livestreaming and Breaking Out Independently

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Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they’ve had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She’s also an actress and starred in Victoria Monet’s latest music video.

At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna’s Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they’re making it work, and how they’re planning out the trajectory for this interesting and diverse career.

Quick links:

3:43 – How Felicia and Tanerélle’s relationship started and what they’ve accomplished in the last year
9:48 – Felicia’s jump from a tour manager to an artist manager
12:40 – Were Felicia and Tanerélle aligned when they first started working together?
15:40 – What was Felicia’s first things to do when she was brought on as the manager?
17:22 – Discussing the various headline moments that Tanerélle has had recently
19:46 – Felicia’s experience in what is ‘moving the needle’ – is it social media presence or music?
23:04 – How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate
27:58 – How Tanerélle got a sync placement in Insecure and how it changed her career
35:02 – Getting funding without a label (or giving up ownership)
38:48 – Savage X Fenty and how the relationship came to be
42:24 – Trillerfest and Galactica livestreams
51:52 – What it means to Felicia Bennett to ‘make it’ in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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State of the Industry | ATA Instructor Round Table

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!
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