fbpx

Join the movement

Join the movement!

Join the movement!

Share this:

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

Join the movement!

Must Read

YouTube Content ID is a Scam

YouTube and the major labels and publishers are in cahoots. YouTube knows its Content ID claiming system is far from perfect, but it’s the best we got.

Don’t Fall For This Songwriting Scam

Avoid getting scammed out of thousands of dollars (and hours of time) by this songwriting scam going around.

Lucifer Music: Season 5, Episode 11

What was that song from the new season of Lucifer? "High and Mighty" by Annabel Lee. It kicked in, during season...
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:

Emma MacDonald Lauv Label Manager Ari Herstand The New Music Business Podcast

Lauv's 4 Billion Streams, Top 40 Hit, Without a Label | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This episode comes to you from Foundation Management’s offices in Brooklyn, New York, which is Lauv‘s management company. I sat down with Emma MacDonald, Lauv’s label manager. Lauv is an independent artist, and I profiled him the second edition of How to Make It in the New Music Business. He is one of those incredibly successful artists without a label. In fact, he was the most spun artist in 2019 and has, to date, more than 4 billion streams.

Emma is employed directly by Lauv through his A5B label. She runs all of his label operations, including radio and marketing campaigns. We discuss what their release strategy looks like, how they worked the rollout for his most recent album, and the waterfall effect.

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement

Podcast

Micro Sync Licensing with Musicbed CEO

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms.
Advertisement

Related Posts