Join the movement

Join the movement!

Join the movement!

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

TL-Banner-728x90

Join the movement!

Emma MacDonald Lauv Label Manager Ari Herstand The New Music Business Podcast

Must Read

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
Lauv's 4 Billion Streams, Top 40 Hit, Without a Label | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This episode comes to you from Foundation Management’s offices in Brooklyn, New York, which is Lauv‘s management company. I sat down with Emma MacDonald, Lauv’s label manager. Lauv is an independent artist, and I profiled him the second edition of How to Make It in the New Music Business. He is one of those incredibly successful artists without a label. In fact, he was the most spun artist in 2019 and has, to date, more than 4 billion streams.

Emma is employed directly by Lauv through his A5B label. She runs all of his label operations, including radio and marketing campaigns. We discuss what their release strategy looks like, how they worked the rollout for his most recent album, and the waterfall effect.

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement
TL-Vertical Banner-300x600

Podcast

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

This week, Ari is joined by Haley Joelle, an independent singer-songwriter and artist whose music has resonated with millions of listeners around the world.
Advertisement
TL-Vertical Banner-300x600
bandzoogle_banner_125x360

Related Posts