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Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

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Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Emma MacDonald Lauv Label Manager Ari Herstand The New Music Business Podcast

Lauv's 4 Billion Streams, Top 40 Hit, Without a Label | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This episode comes to you from Foundation Management’s offices in Brooklyn, New York, which is Lauv‘s management company. I sat down with Emma MacDonald, Lauv’s label manager. Lauv is an independent artist, and I profiled him the second edition of How to Make It in the New Music Business. He is one of those incredibly successful artists without a label. In fact, he was the most spun artist in 2019 and has, to date, more than 4 billion streams.

Emma is employed directly by Lauv through his A5B label. She runs all of his label operations, including radio and marketing campaigns. We discuss what their release strategy looks like, how they worked the rollout for his most recent album, and the waterfall effect.

About the Author

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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