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Micro Sync Licensing with Musicbed CEO

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Daniel McCarthy FM Musicbed CEO New Music Business with Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Micro Sync Licensing with Musicbed CEO | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It’s one of the more popular sync hybrid platforms. It includes the typical sync agency but also acts as a music library. Musicbed works with indie filmmakers, wedding video filmmakers, and photographers. Their clients go all the way up to brands that place commercials in the Super Bowl and everyone in between.

We talk about how all of the smaller placements work and how artists get paid. We discuss how big sync licensing placements work and how artists are making hundreds of thousands of dollars. Some of their artists have made millions of dollars.

5:54 – How Musicbed got started and Daniel’s story
13:12 – Musicbed’s business model and definition of one stop
23:25 – What is micro licensing and content ID?
31:23 – How Musicbed subscriptions and the various levels of clearance work
35:45 – Getting screwed on a licensing deal and how to prevent it
43:21 – Fees for TV, film, and ad campaigns
49:09 – What Musicbed’s artists are making annually
53:17 – Musicbed user interface
59:21 – How does an artist work with Musicbed?
1:01:36 – What it means to Daniel McCarthy to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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