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R&B Artist Jaylon Ashaun on World Building and the Hustle

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Jaylon Ashaun on the New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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R&B Artist Jaylon Ashaun on World Building and the Hustle

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.

Chapters:
00:00 Taking Risks and Putting Out Music
14:24 The Power of Regularly Releasing Music
19:37 Developing a Super Fan Community
27:52 Perseverance, Collaboration, and Artistic Identity
28:22 Building a Community and World Around Your Music
31:16 Engaging with Fans and Nurturing Your Community
33:06 The Power of Physical Merchandise
40:18 The Evolving Music Industry and the Importance of Adaptability

Edited and mixed by Ari Davids-Ergas
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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