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How This Record Label Sells More Vinyl Than Streams

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How This Record Label Sells More Vinyl Than Streams - The New Music Business Podcast

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This week, Ari is joined by Terry Cole, owner and operator of Colemine Records and Plaid Room Records.

00:00 – Welcome, the importance of retail
04:49 – Microphone talk
08:06 – The story and inspiration behind Colemine Records
15:48 – Independent record label marketing strategies
21:34 – Music label management and artist development
26:58 – How Colemine works with Secretly and partnering with other labels
36:30 – How Colemine sold more physical music than digital music
43:40 – Promoting music in record stores
48:03 – Music industry’s reliance on algorithms vs physical record stores
52:51 – Music distribution and marketing strategies for independent labels
58:56 – Distribution deals and commission-based structure
01:02:40 – Distribution in physical stores

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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