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100 Million Streams Doesn’t Come Without Some Pain – Lucidious

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By Ari Herstand

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Lucidious The New Music Business with Ari Herstand

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7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.
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When Greeting Fans, Never Say These 4 Words

When you’re at a show, you are onstage from the moment the doors open to the moment they close. Even if you’re not physically standing on the stage. You are the artist and there is a spotlight on you, even if you’re hiding in the corner trying to get ready. If you’re being loud and obnoxious at the bar during the opener’s set, people will notice.
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How To Actually Make 2023 Work For You

Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.
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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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100 Million Streams Doesn't Come Without Pain - Lucidious | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today’s guest is Lucidious, a hip-hop artist originally from Virginia now living in Los Angeles. I’ve covered him in the book and on the website quite a bit. He has an interesting story from the business perspective. He has over 500,000 monthly listeners on Spotify without any official playlist inclusion, label, or manager. This translates to more than $20,000 per month from streaming revenue.

I brought him onto the show so we could go deeper into his story. We talk about digital marketing and all aspects of his business. We talk about his family. We discuss mental health because a lot of his audience connect with him on deep issues and levels because they’re struggle with their mental health. This is a very enriching and inspiring conversation for me to have, and I think you’ll get a lot of this as well.

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Podcasts Ari Herstand - 0
Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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Variety Music Editor on the State of Music Journalism

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Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com.
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How To Make It in the New Music Business – Chapter 1

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The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.
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Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development

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This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!
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