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100 Million Streams Doesn’t Come Without Some Pain – Lucidious

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Lucidious The New Music Business with Ari Herstand

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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100 Million Streams Doesn't Come Without Pain - Lucidious | The New Music Business with Ari Herstand

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Today’s guest is Lucidious, a hip-hop artist originally from Virginia now living in Los Angeles. I’ve covered him in the book and on the website quite a bit. He has an interesting story from the business perspective. He has over 500,000 monthly listeners on Spotify without any official playlist inclusion, label, or manager. This translates to more than $20,000 per month from streaming revenue.

I brought him onto the show so we could go deeper into his story. We talk about digital marketing and all aspects of his business. We talk about his family. We discuss mental health because a lot of his audience connect with him on deep issues and levels because they’re struggle with their mental health. This is a very enriching and inspiring conversation for me to have, and I think you’ll get a lot of this as well.

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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