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WHY&HOW

Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

Bruce Kalmick, CEO of WHY&HOW (a full service artist management company), is changing the narrative of "artist manager."
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Latest News

Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom

This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.
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Ari's Take and 26 Things to do before you release a song or album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album