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SB Projects

How To Create an Artist Brand from Scooter Braun’s Creative Director

Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.
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Latest News

How Partisan Records Markets Artists

This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively.
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