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RCA Records

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
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OFFstep Is a Tech-Savvy, User-Friendly Hub for Music Distribution

The following was developed in collaboration with OFFstep, a company Ari’s Take is proud to be partnering with. OFFstep is...
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