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New Music Business

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

What Music Can Learn From The Comedy Industry

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.
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Latest News

Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom

This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.
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Ari's Take and 26 Things to do before you release a song or album

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