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SXSW Is Worth It (If You Know How To Work It)

I just got back from SXSW and true to SX form, I’m in need of some serious recovery.  This was my 8th year in a row at the festival (save for the two years during the pandemic that it didn’t happen) and, as always, it was a blast. An exhausting blast. But a blast no less. And it flew by too fast. 
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How Shaboozey’s “A Bar Song (Tipsy)” Made History and Became the Biggest Song in the World

This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.
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