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Active Audience

Spotify’s New “Active Audience” Ain’t It, But We’re Getting Closer

Spotify just rolled this out to help you better understand how active your listeners are. But why does it matter and how does it help?
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Latest News

Visit me in 1974 LA

This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building.
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Ari's Take and 26 Things to do before you release a song or album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album