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Roc Nation Is Actually Developing Artists

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Shari Bryant and Omar Grant on the New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Roc Nation Is Actually Developing Artists with Shari Bryant and Omar Grant

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Shari Bryant and Omar Grant, co-presidents of Label at Roc Nation, the entertainment powerhouse chaired by Shawn “Jay-Z” Carter.

00:00 – Welcome
06:21 – Roc Nation – Shari and Omar’s roles at Roc Nation Label
15:12 – Strategies for developing artists in a crowded space
22:01 – Roc Nation’s legacy and long term vision for artists
28:00 – What does Roc Nation look for when they sign a new artist?
37:18 – Marketing strategies rollout for artists like Maeta
45:58 – Roc Nation’s track record with signing artists and philosophy
58:23 – What does it mean to you to make it in the new music business?

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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