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When you’re at a show, you are onstage from the moment the doors open to the moment they close. Even if you’re not physically standing on the stage. You are the artist and there is a spotlight on you, even if you’re hiding in the corner trying to get ready. If you’re being loud and obnoxious at the bar during the opener’s set, people will notice.

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!

breaking down the current state of the touring landscape of both the micro and macro touring industry.

Joining us this week on the New Music Business is Kam Franklin, lead singer of the Houston-based soul band, The Suffers.

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.

Robert Brown, the founder and front man of the steampunk band Abney Park remembers one week in March 2020 when every one of their upcoming concerts got canceled.  The band had been gigging for two decades, supporting the four members...