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This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.
Get 15% off your first campaign with Groover with the code ARISTAKE
Website: Groover.co
Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/
00:00 Artists’ Goals and Varying Needs
01:18 Introduction to Groover
02:08 Streaming Fraud and Shady Companies
03:35 The Ecosystem of Playlist Curators
05:28 What is Groover?
09:41 Evolution of Playlists and Curators
12:26 Starting Groover in California
13:21 The Rise of Playlists
14:17 Types of Playlists on Spotify
17:05 Groover’s Focus on User-Generated Playlists
18:28 The Impact of Playlists on Artists’ Careers
19:26 Nourishing Different Types of Playlists
22:38 Pitching Songs to Playlist Curators on Groover
26:53 Paying for Consideration, Not Placement
28:21 The Streaming Fraud Issue
35:42 Verifying Legitimacy of Playlists
40:26 Factors Affecting Success on Groover
44:46 Defining Success in the New Music Business
50:42 Tailoring Music to Please Curators
56:26 Quality vs. Tailoring in Groover Campaigns
01:05:39 Varied Results on Groover
01:09:18 Finding Your Own Pace in the Music Business
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
