Founded in 2018 by Ari Herstand, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.
All ATA courses are taught by working music business professionals.
"The future of music business education. - Forbes
Don’t Cut Your Drummer Into Publishing…
Whew. I caused quite a stir on social media for my “Don’t cut your drummer into publishing” video.
Spotify And UMG Rigged The Game a Long Time Ago
The news broke this past Sunday that Universal Music Group and Spotify have struck a new, multi-year licensing deal.
What’s Your Legacy (Drones, Orbs, and the Dylan Movie)
So it seems we are just 17 days away from a US TikTok ban.
How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)
I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit.
On the New Music Business podcast, I've...
Best Music Distribution Companies in 2025 – Full Comparison Chart
This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.
How Publishing Works and Songwriters Get Paid
This week, Ari is joined by Mag Rodriguez, founder and CEO of EVEN to discuss how direct-to-fan platforms are changing the game for artists.
This Superfan Platform Gets Artists Paid 10x+ What They Make From Streaming
This week, Ari is joined by Mag Rodriguez, founder and CEO of EVEN to discuss how direct-to-fan platforms are changing the game for artists.
Lyor Cohen on YouTube Music’s Future and the Music Industry’s Past
This week Ari sits down with Lyor Cohen, Global Head of YouTube Music, to discuss the perpetual evolution of the music industry.
Victoria Canal Attracts Her Fans for The Right Reasons
This week, Ari is joined by Victoria Canal to discuss the distinct pressures faced by indie vs. label-repped artists.
Transviolet on Surprise China Fame, Softcore Millennial Cringe and Touring in an RV
This week, Ari is joined by Sarah McTaggart from the band Transviolet to talk about how they’ve gained traction after leaving a major label.
When It Comes To Royalty Splits, Be Fair, Not Generous
One of the most important steps to do before releasing a song is to figure out royalty splits.
It’s much more complicated than it sounds....
Why This Sound Engineer Lost The Tour
Whenever I'm out at a local show I always pay attention to who's mixing.
Good FOH sound engineers are hard to come by. I get...
How To Make It in Country Music from Bailey Zimmerman and Nate Smith’s Manager
This week, Ari is joined by Simon Tikhman, the co-founder of The Core Entertainment, to discuss how to break as a country artist today.
How Independent Music Publishing Works (Or Doesn’t)
This week, Ari is joined by Marc Caruso, CEO and co-founder of Angry Mob Music, to discuss the evolving landscape of music publishing.
Spotify Commissioned Cheap “Fake Artists” And She’s Got the Proof
This week, Ari is joined by Liz Pelly, author of Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist.
How This DIY Darkwave Band From Texas Sells Out Venues Around The World & Gets Millions of Streams
This week, Ari is joined by Twin Tribes, a popular dark wave duo, to discuss how they’ve reached global success without a label.
How the China Music Market Works
This week, Ari is joined by Alex Taggart, an expert on the Chinese music market, to discuss the ins and outs of China’s music industry.
He Wrote/Produced 10 #1 Hit Songs: Stargate’s Tor Hermansen on How To Do It
This week, Ari is joined by Tor Hermansen, from the production/songwriter duo Stargate, to discuss writing and producing global hits.
Resources, Support and Financial Aid for Music Industry Professionals Affected by the LA Fires
As the long road to recovery begins for our Los Angeles community after the wildfires upended our city, many organizations are doing their part to support the musicians and other music industry professionals who have lost their homes. Here is an updated list with links on how to apply.
How YouTube Works for Music
This week, Ari is joined by George Karalexis & Donna Budica, the co-founders of TEN2 Media, to discuss YouTube growth and monetization.
The New Music Business podcast
Ari's Take Academy
Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
