SB Projects

How To Create an Artist Brand from Scooter Braun’s Creative Director

Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.
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Latest News

How To Be a Professional Hit Songwriter

This week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.
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